Last Updated: [Insert Date]

At Ride Shop (“we,” “us,” or “our”), we’re as committed to protecting your personal data as we are to providing top-quality adventure gear. This Privacy Policy explains how we collect, use, and safeguard your information when you visit ussportsnation.com.

1. Information We Collect

To enhance your shopping experience and improve our services, we collect:

Personal Information:

  • Contact details (name, email, shipping/billing address, phone number)
  • Payment information (processed securely through PCI-DSS compliant systems)
  • Account credentials (if you create a customer profile)

Technical & Usage Data:

  • Device information (IP address, browser type, operating system)
  • Browsing behavior (pages visited, products viewed)
  • Location data (country/region for shipping and currency conversion)

2. How We Use Your Information

Your data powers our ability to serve adventure enthusiasts like you:

  • Order Processing: Fulfill purchases of cycling components, outdoor apparel, and other gear
  • Customer Service: Respond to inquiries about bike parts, sizing, or technical gear
  • Site Optimization: Improve navigation for categories like Climbing Equipment or E-Bike Parts
  • Personalization: Recommend relevant products (e.g., base layers for runners or cockpit components for cyclists)
  • Security: Protect against fraud in high-value transactions (e.g., frames or e-bike parts)

3. Data Sharing & Disclosure

We treat your data like premium gear – with care and only share when necessary:

  • Service Providers: Trusted partners for shipping, payment processing (Visa/MasterCard/PayPal), and analytics
  • Legal Compliance: When required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition, with privacy protections maintained

We never sell your personal information to third-party marketers.

4. International Data Transfers

As we ship globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries with different privacy laws. We implement safeguards like Standard Contractual Clauses for such transfers.

5. Data Storage & Security

We secure your data with the same rigor we apply to our adventure gear:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security audits
  • Limited employee access to personal data

We retain data only as long as necessary for the purposes outlined in this policy or as required by law.

6. Your Rights & Choices

You control your data like you control your ride:

  • Access & Correction: Review and update your account information
  • Deletion: Request removal of personal data (subject to legal requirements)
  • Opt-Out: Unsubscribe from marketing communications
  • Restriction: Limit how we use your data
  • Portability: Request a copy of your data in machine-readable format

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

Our site uses cookies to enhance your shopping experience:

  • Essential Cookies: Enable core functions like shopping cart and secure checkout
  • Performance Cookies: Help us improve site speed and navigation
  • Marketing Cookies: Show relevant ads for products like running shorts or climbing equipment

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

8. Children’s Privacy

Our products and services are designed for users aged 16+. We don’t knowingly collect data from children without parental consent.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated through our website or email.

10. Contact Us

For privacy-related questions or concerns:

Ride Shop Privacy Team
1997 Duncan Avenue
New York, NY 10011
Email: [email protected]

This policy is designed to comply with GDPR, CCPA, and other applicable privacy regulations.